Why do people believe health myths? Why do we sometimes ignore medical advice? How do social media influence the decisions we make about our health? These are some of the real-life questions explored in the third module of the Frame Health health literacy programme – “Phenomenon-Based Learning for Health Literacy.”
The module introduces Phenomenon-Based Learning (PhBL), an innovative educational approach that places real-life situations at the centre of the learning process rather than focusing on isolated theoretical topics. Instead of examining health issues separately, participants explore complex phenomena such as vaccine hesitancy, the spread of health myths on social media, self-treatment practices, and the impact of fear on health-related decisions.
The training encourages participants to analyse each topic from multiple perspectives – medical, psychological, social, and digital. This approach helps learners go beyond simply acquiring information by developing critical thinking skills, understanding different viewpoints, and gaining deeper insight into the factors that influence human behaviour.
Through practical exercises, discussions, and real-life case studies, the module helps participants build confidence in evaluating health information, recognising manipulative messages, and making informed decisions about their health and well-being. The central idea is that sustainable health literacy is built not only through knowledge, but also through understanding, reflection, and the ability to apply information in everyday life.
The third module demonstrates that health decisions are rarely based solely on medical facts. They are also shaped by emotions, social environments, personal experiences, and digital technologies. For this reason, developing health literacy requires a holistic, practical, and learner-centred approach to education.
